Deliveroo Motion Toolkit
For this campaign, I collaborated with Ali (Art Director) and Dom (Copywriter). While Ali set the art direction and Dom crafted the messaging, I led the design and motion execution.
What I Delivered
Design Foundations
Artwork built in Illustrator and Figma
Extended campaign assets in line with Deliveroo’s brand system
Clean, scalable file structure for collaboration
Motion Toolkit (After Effects)
Typography treatments: animated type styles for headlines & copy
Image animations: smooth entry/exit, dynamic cropping
UI animation: app screens, interactions, and buttons
Transitions: frame wipes, branded swipes, and dynamic cuts
Opening & closing cards: bold brand entry and campaign closers
Animated CTAs: “Order now” and other interactive prompts
Toolkit Packaging
Organised folder structure
Pre-built After Effects templates
Clear naming, guide layers, and documentation
Handed over as a plug-and-play system for Deliveroo’s in-house team.
Impact
By creating a ready-to-use motion toolkit, Deliveroo’s team could:
Produce content faster without rebuilding animations from scratch
Maintain brand consistency across all campaigns
Scale motion assets globally with minimal training
Reduce dependency on external freelancers for BAU content
Credits
Art Direction: Ali
Copywriting: Dom
Design & Motion: Studio PB (Pauline Baines)
Need a motion system your team can use and scale?
Enquire today!