Google Motion Design & Animation Case Study
Google - Motion Design & Animation Case Study
Design and motion for Google and their creative agency partners
Over the past few years, Studio PB has partnered with Google and their agencies to design and animate motion content across a range of brand campaigns, social-first assets and advertising activations. From out-of-home campaign graphics to social content built to stop the scroll, this work spans both 2D and 3D motion design, delivered at agency speed without compromising on craft.
Below is a selection of the Google and YouTube projects I've had the pleasure of bringing to life.
Google Skills to Go — "Keep it Brief" campaign
Working alongside the team at Redwood on the Google Skills to Go campaign, I designed and animated the "Keep it Brief" motion graphics that took centre stage across out-of-home placements, including bus stop advertising. The brief was to grab attention in a high-traffic environment and communicate the campaign's message in seconds. I crafted bold, punchy motion graphics that balanced clarity with visual impact — encouraging people to discover the power of brevity and unlock their potential through Google's skill-building resources.
Role: Design & Motion Design
Google - social content & campaign assets
Beyond out-of-home, I've created a range of social-first motion content for Google campaigns, designed for Instagram, TikTok, YouTube and paid media. This work included animated typography, looping motion graphics, product animations and campaign assets built to maximise engagement across fast-moving social feeds. Every piece was designed to feel native to platform while staying true to Google and YouTube's brand systems.
Role: Design & Motion Design
Working with global brand teams
Delivering motion design for a brand at Google's scale means working within detailed brand guidelines, tight timelines and multiple stakeholders while still bringing bold, graphic energy to every frame. My process embeds seamlessly into in-house creative teams and agency workflows, moving from brief and storyboard through to animation, feedback and final delivery. The result: motion content that communicates clearly, strengthens brand identity and performs.
Looking for a freelance motion designer for your next Google-scale campaign?
Studio PB is a London-based freelance motion design studio run by Pauline Baines, creating bold 2D and 3D animation for brands, agencies and entertainment clients worldwide. Trusted by teams at Google, YouTube, Adidas, MTV and Paramount.