Case Study: Reframing Palm Oil – A Bold Campaign for Gen Z & Millennials in India

Platform: Instagram & Facebook India
Audience: Gen Z & Millennials
Deliverables: 6 social media assets (Reels & Carousels)
Scope: Concepting · Design · Animation · Art Direction · Localisation
Tone: Bold, educational, culturally relevant.

I had full creative freedom to:

  • Concept, write, and visualise each asset

  • Design and animate content optimised for short-form video

  • Art direct the tone, visual language, and layout

  • Localise for Indian audiences using culturally relevant stock footage, tone, emojis, and energy

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GenZ_9x16.gif
GenZ_9x16.gif
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Millennial_1x1_Asse.gif
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GenZ_4x5.gif
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