Palm Oil Social Ad Campaign — Motion Design for Gen Z

I designed a short-form social campaign to challenge palm-oil misconceptions across Instagram and Facebook in India. Working end-to-end — concept, design and motion — I built a bold, typography-led series of Reels and carousels, then localised creatives for multiple audiences. Assets shipped in 9:16, 1:1 and 4:5 with platform-native pacing and hooks.

Platform: Instagram & Facebook
Audience: Gen Z & Millennials
Deliverables: 6 social media assets (Reels & Carousels)
Scope: Concepting · Design · Animation · Art Direction · Localisation
Tone: Bold, educational, culturally relevant.

I had full creative freedom to:

• Concept, write, and visualise each asset

• Design and animate content optimised for short-form video

• Art direct the tone, visual language, and layout - all assets made in 9x16, 1x1 & 4x5

• Localise across 4 international audiences using culturally relevant stock footage, tone, emojis, and energy

Need social-first motion for your campaign? → Social Media Motion Design (London)