World Book Day

Studio PB was commissioned to develop the motion direction for World Book Day's refreshed visual identity, establishing a cohesive animation system that could be applied consistently across digital campaigns and social content.

The project combined expressive character animation with branded motion graphics to create a playful yet polished visual language. From animated social assets to bespoke character performances, each piece was designed to extend the brand beyond static design and give it a distinctive personality in motion.

The result is a flexible motion toolkit that strengthens brand recognition, increases engagement, and provides a scalable foundation for future digital communications.